90 West Group combines the traditional services of an in-house production company along with specialized consultation services for out-of-house productions that are seeking added efficiency in management, coordination and work flow. Our production team has over 3 decades of experience developing and producing unscripted and live television. That experience allows us to deliver unique and compelling content with a streamlined efficiency.
Our in-house production is primarily focused on original unscripted programming and live video streaming of major events. Our consultation is on an ad hoc basis, seeking to match our teams expertise to each clients individual needs. No matter the production, no matter the project our team is dedicated to providing our clients and our partners professionally managed services and powerful original programming while always delivering a financial and creative edge.
90 West Group, partnered with BLUE DOOR, are brand specialists.
Our comprehensive development process will help define and separate your brand from the competition. Before you can define a brand, you must understand your competitors and audience, so you can develop a brand that promises the right things to the right people.
A brand is much more than a color, a logo and a design style. While those are contributing aspects of a strong brand, they are only the visual identity. A brand is a promise to consumers, and brands are built by consumers, not companies. Ultimately, it’s the way consumers perceive a brand that defines it.
Consumers develop expectations for a brand, and when they purchase products or services, they assume their expectations will be met. A brand also has a persona, and consumers will evaluate and judge this persona before they do business with you. Some of the important questions to ask are, how does your brand make consumers feel on a visceral level? Is it an extension of their personality? What other products and services do they purchase?
A brand should be clear, reliable, and believable to both your consumers and employees. The tangible brand elements such as your identity, messaging, packaging, etc., should be an extension of your brand promise.